近日,康师傅方便面新推出的“剁椒鱼片汤面”火了,但消费者却认为“货不对板”[1],也揭开了康师傅方便面业务衰退的遮羞布。2024年上半年,康师傅方便面业务收入138.14亿元,同比下降1%,方便面业务似乎进入了新一轮的下跌通道。除了方便面业务外,康师傅的饮品业务最近备受关注,除了去年年底高调涨价的康师傅饮料,已经悄悄回到了原来的价格带之外,还有媒体爆料称为了业绩达标,康师傅部分公司人员甚至不惜通过...
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