上市又退市,如今正筹备进入美国市场,瑞幸这四年是如何翻身的?

FBIF食品饮料创新
Jan 03, 2025

当咖啡的生意瞄准了“提神醒脑”的本质需求,万店品牌便接连出现。截至2024年最后一天,窄门餐眼数据显示,瑞幸咖啡门店数量为21410家。而在12月初,瑞幸咖啡联合创始人、董事长兼CEO郭谨一在中欧EMBA内部课程的分享中提到,瑞幸门店数量已经超过22000家,有3亿+客户,月活7985万。2020年4月,瑞幸自曝财务造假,这家“从成立到上市最快的公司”在上市不满一年时又成了“从上市到退市最快的公司...

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