Unity Software stock is rallying. Roaring Kitty posted a meme. They may or may not be connected.

Dow Jones

Jan 02, 2025

MW Unity Software stock is rallying. Roaring Kitty posted a meme. They may or may not be connected.

By Steve Goldstein

Meme-stock investing is continuing into the new year.

Unity Software stock $(U)$ rallied 7% in premarket trade. There has been no new fundamental news about the company, which has a platform for game developers and filmmakers to make 3-D content.

But there was this post from Roaring Kitty, also known as Keith Gill, the investor who famously led the GameStop revolution.

It's just a short clip of the late musician Rick James, who once made a song called "Unity."

Unity Software has had a tough 2024, with its stock losing 39%, a period in which rival AppLovin (APP) soared 747%.

As with anything Roaring Kitty related, the post might not be anything to do with Unity the company, and could instead be a general message to stay together, or something else entirely.

The Rick James song "Give It To Me Baby" includes the lyric, "I say, 'wait til I squeeze you,'" sung in reference to a desired partner but a phrase that could have an alternative meaning for an investor seeking to buy a heavily-shorted security.

GameStop shares $(GME)$ rose 3% in premarket trade.

-Steve Goldstein

This content was created by MarketWatch, which is operated by Dow Jones & Co. MarketWatch is published independently from Dow Jones Newswires and The Wall Street Journal.

(END) Dow Jones Newswires

January 02, 2025 05:06 ET (10:06 GMT)

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MarketWatch is published independently from Dow Jones Newswires and The Wall Street Journal. \n</p>\n<pre>\n \n</pre>\n<p>\n  (END) Dow Jones Newswires\n</p>\n<p>\n  January 02, 2025 05:06 ET (10:06 GMT)\n</p>\n<p>\n  Copyright (c) 2025 Dow Jones &amp; Company, Inc.\n</p>\n</font>\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"BK4554","symbol_name":"元宇宙及AR概念","start_time":0,"source_url":"https://dowjonesnews.com/newdjn/logon.aspx?AL=N","article_id":"2500455259","we_media_id":"106","thumbnails":[],"rights":null,"url":"https://stock-news.laohu8.com/highlight/detail?id=2500455259","pubTimestamp":1735812360,"columns":[],"sourceInfo":null,"weMediaInfo":{"media_name":"Dow Jones","introduction":"Dow Jones publishes the world’s most trusted business news and financial information in a variety of media.","home_visible":0,"id":"106","head_image":"https://static.tigerbbs.com/150f88aa4d182df19190059f4a365e99"},"summary":"Meme-stock investing is continuing into the new year.Unity Software stock  rallied 7% in premarket trade. 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Roaring Kitty posted a meme. They may or may not be connected.\n\n\n  By Steve Goldstein \n\n\n     Meme-stock investing is continuing into the new year. \n\n\n     Unity Software stock $(U)$ rallied 7% in premarket trade. There has been no new fundamental news about the company, which has a platform for game developers and filmmakers to make 3-D content. \n\n\n     But there was this post from Roaring Kitty, also known as Keith Gill, the investor who famously led the GameStop revolution. \n\n\n     It's just a short clip of the late musician Rick James, who once made a song called \"Unity.\" \n\n\n     Unity Software has had a tough 2024, with its stock losing 39%, a period in which rival AppLovin (APP) soared 747%. \n\n\n     As with anything Roaring Kitty related, the post might not be anything to do with Unity the company, and could instead be a general message to stay together, or something else entirely. \n\n\n     The Rick James song \"Give It To Me Baby\" includes the lyric, \"I say, 'wait til I squeeze you,'\" sung in reference to a desired partner but a phrase that could have an alternative meaning for an investor seeking to buy a heavily-shorted security. \n\n\n     GameStop shares $(GME)$ rose 3% in premarket trade. \n\n\n     -Steve Goldstein \n\n\n     This content was created by MarketWatch, which is operated by Dow Jones & Co. 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