保时捷(POAHY)去年全球交付量同比下滑3% 中国市场同比暴跌28%

金吾财讯
13 Jan

金吾财讯 | 保时捷(POAHY)今日公布2024年交付数据,2024年全球交付310718辆,同比下滑3%。具体来看, 保时捷在欧洲(不包括德国)交付了75899辆汽车,同比增加8%;在德国本土市场,交付35858辆,同比增长11%;北美以86541辆的交付量再次成为最大的销售区域,与去年相比增长了1%。

不过,在中国市场,保时捷2024年交付量为56887辆,同比暴跌28%。此前,新浪科技曾报道,近期保时捷全国多家线下门店突然关闭,包括义乌、唐山、郑州等。为了在中国市场降本增效,保时捷还无故取消了承诺的车主新年礼物,就连每年最为重视的试驾活动“凌驾风雪”也被取消。

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