** Flight Centre Travel Group FLT.AX rises as much as 2.5% to A$16.44
** Morgan Stanley starts with "overweight" and PT of A$22
** Says FLT has long-term mindset and competitive advantages of scale, brand and switching costs
** "We are very confident FLT can automate to improve margins in excess of market expectations"
** Sees competition from online travel agents, suppliers attempting to grow direct-to-consumer sales and new AI entrants as key risks to co
** Stock rated "buy" on avg; median PT is A$20.23 - LSEG
** FLT fell ~18% in 2024
(Reporting by John Biju in Bengaluru)
((John.Biju@thomsonreuters.com;))
Disclaimer: Investing carries risk. This is not financial advice. The above content should not be regarded as an offer, recommendation, or solicitation on acquiring or disposing of any financial products, any associated discussions, comments, or posts by author or other users should not be considered as such either. It is solely for general information purpose only, which does not consider your own investment objectives, financial situations or needs. TTM assumes no responsibility or warranty for the accuracy and completeness of the information, investors should do their own research and may seek professional advice before investing.