一周以来，包括抖音、拼多多、淘宝天猫、淘工厂等电商平台密集出台针对商家，尤其是中小商家的扶持政策，旨在降低商家经营成本，改善商家体验。这些政策主要包括佣金减免、流量倾斜、物流成本降低，以及对恶意订单、投诉订单申诉等。业界专家表示，通过平台全方位赋能，扶持一批具备一定创新能力的商家，形成鼓励创新、鼓励品质、鼓励品牌的产业氛围，不仅满足新消费的多元需求，也有利于带动产业带商家通过差异化竞争，走出同质化价格战的泥潭，形成示范效应。
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