星巴克想“活下去”

经济观察报
Jan 17, 2025

当地时间1月13日,咖啡连锁品牌星巴克宣布,其北美地区所有门店不再免费开放,进店需要消费。从免费开放到设立准入门槛,星巴克的门店管理策略显然正经历从“社区共享”到“商业优先”的调整。这宣告着星巴克延续7年的“社区共享”实验在北美按下了暂停键。星巴克中国客服表示目前没有接到通知。有的称“顾客进店是否消费完全取决于个人意愿”,还有的称“国内星巴克是由门店各自管理运营,具体情况由门店自己来定”。但“目前...

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