一年亏掉近5000万 国内最吸金IP 也想做“乐园生意”

电商在线
20 Jan

当同行高调喊出“希望有一天能成为世界的泡泡玛特”的时候,同在港交所上市的超级IP——B.Duck小黄鸭(小黄鸭德盈02250.HK),则显得有些黯淡。四年前,小黄鸭也曾有过风光无两的时候。据《2021天猫服饰IP白皮书》数据,B.Duck小黄鸭在服饰国产IP消费榜位列第一,消费总榜仅次于米奇排名第二,是彼时国内消费领域最吸金IP。可惜好景不长,自2023年以来,小黄鸭德盈便出现了持续的亏损。...

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