中银香港(02388.HK) 个人金融及财富管理部副总经理(本地客层)温晞文表示，早前进行的FamilyMAX调查显示高端客户特别重视家庭理财规划，认为教育子女理财应及早开始，截至去年12月，该行已为人父母的高端客户数目按年上升20%，而FamilyMAX配合高端家庭客户需求，已推出全方位家庭理财服务及配套，协助家长鼓励孩子踏出理财第一步。
该行于2024年8月至9月以线上问卷形式访问共200位家庭客户及其子女，发现有93%受访家长认为子女于15岁或以前便需学习理财，近八成受访家长通过给予子女零用钱教育子女理财观念，家长最希望子女懂得分辨“需要”及“想要”两种概念，以及建立良好的储蓄习惯。至于大多数的受访子女认为，可以拥有一个属于自己的账户是最有效鼓励自主理财的方式。(gc/da)(港股报价延迟最少十五分钟。沽空资料截至 2025-01-23 16:25。)
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