** Shares of online lending marketplace LendingTree TREE.O jump 8% to $43.89

** Northland Capital upgrades TREE to "outperform" from "market perform"

** Brokerage says 2025 is likely to be about continued strong momentum in TREE's insurance business, but it also expects to see growth in the consumer segment

** Northland expects personal loans to lead the way in fueling consumer segment growth followed by small and medium-sized business $(SMB)$, auto lending and credit card

** TREE had reported 68% revenue growth in Q3 results last year, largely driven by strong performance in its insurance segment

** Seven of eight brokerages rate the stock "buy" or higher and one "hold;" median PT $70 — LSEG

** TREE stock jumped 27.8% in 2024

(Reporting by Arasu Kannagi Basil in Bengaluru)

((ArasuKannagi.Basil@thomsonreuters.com))