** Shares of Mulberry Group MUL.L down 2.6% at 95p
** The British luxury brand says group revenue in the 13 weeks ended Dec. 28 dropped 18.3%
** Co chalks out profitability plan, says to focus on UK and U.S. markets and reduce emphasis on China
** Also appoints Billie O'Connor as chief financial officer
** Mulberry is targeting annual revenue of over 200 million pounds ($249.1 million) and 15% adjusted EBIT margins over the mid-term
** MUL shares fell ~36% in the last 12 months
($1 = 0.8030 pounds)
(Reporting by Yamini Kalia in Bengaluru)
((Yamini.Kalia@thomsonreuters.com;))
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