By Adria Calatayud

Publicis Groupe is scheduled to report results for the fourth quarter and 2024 on Tuesday. Here is what you need to know.

REVENUE FORECAST: Analysts expect the French advertising group to report organic growth in net revenue of 5.7% for the fourth quarter of 2024, according to consensus estimates provided by the company. This compares with organic growth of 5.8% in the third quarter and of 5.7% in the fourth quarter of 2023.

Shares in Publicis gained 4.9% during the fourth quarter of 2024 and are up about 10% over the past 12 months.

WHAT TO WATCH

--Publicis is likely to provide guidance for the year ahead alongside its fourth-quarter results. UBS analysts wrote in a note to clients they expects the company's outlook to call for organic revenue growth of around 4% to 5%. The consensus among analysts for 2025 currently stands at 4.6%, according to estimates provided by Visible Alpha.

--The company credited its performance for most of last year on market-share wins. However, Publicis hasn't won any major account since August, with recent deals going to peers, the UBS analysts said. Competition among ad groups has been a key consideration for investors in recent weeks, after U.S. rival Omnicom Group agreed to acquire peer Interpublic Group in December in a deal that will create the world's largest advertising business. While the combined group is set to create a stronger competitor, it would also reduce competition, analysts at JPMorgan said in a note.

Write to Adria Calatayud at adria.calatayud@wsj.com

(END) Dow Jones Newswires

February 03, 2025 09:32 ET (14:32 GMT)

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