智通财经APP获悉，百果园集团(02411)涨超5%，截至发稿，涨5.66%，报1.12港元，成交额1017.96万港元。
消息面上，百果园集团近日发布2024年业绩预告。有分析指出，尽管2024全年收入有所下滑，并面临利润亏损的局面，但公司通过一系列战略调整和优化措施，下半年业绩已现改善拐点，展现出不俗的经营韧性。一位资深市场分析人士指出，百果园在下半年实施的一系列改善措施已经取得了积极成效，公司的业绩正在企稳回升，这或许就是一个拐点信号。
此外，公司表示，已采取或将采取若干措施以改善其经营表现，包括以持续满足消费者对高性价比产品的需求为基础，对经营效率作优化；为扩大销售规模，满足市场需求，公司扩展水果礼产品线，开发节日限定礼品及小包装礼品等，打造水果礼品牌；进一步降低加盟成本，激发加盟商持续拓展其加盟店。
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