SharkNinja Creative Chief Hire Should Help Innovation Flywheel -- Market Talk

Dow Jones

Feb 12, 2025

1148 ET - SharkNinja's latest C-suite hire is proof of its commitment to brand expansion and business growth, says Jefferies' Randal Konik in a research note. The company known for its blenders, vacuums and other home gadgets names Linus Karlsson as chief creative officer, effective March 3; he most recently served as CCO for IKEA. Konik says the Shark and Ninja brands have become recognizable and ones that consumers now trust across categories, which has allowed them credibility to expand into unexpected areas such as beauty. "We see Karlsson as the latest addition of top-tier talent at SN that will likely drive SharkNinja's innovation flywheel, solidify its market leadership, and ensure sustained competitive advantage going forward," the analyst says. (denny.jacob@wsj.com; @pennedbyden)

(END) Dow Jones Newswires

February 11, 2025 11:48 ET (16:48 GMT)

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The company known for its blenders, vacuums and other home gadgets names Linus Karlsson as chief creative officer, effective March 3; he most recently served as CCO for IKEA. Konik says the Shark and Ninja brands have become recognizable and ones that consumers now trust across categories, which has allowed them credibility to expand into unexpected areas such as beauty. \"We see Karlsson as the latest addition of top-tier talent at SN that will likely drive SharkNinja's innovation flywheel, solidify its market leadership, and ensure sustained competitive advantage going forward,\" the analyst says. (denny.jacob@wsj.com; @pennedbyden) \n</p>\n<pre>\n \n</pre>\n<p>\n  (END) Dow Jones Newswires\n</p>\n<p>\n  February 11, 2025 11:48 ET (16:48 GMT)\n</p>\n<p>\n  Copyright (c) 2025 Dow Jones &amp; Company, Inc.\n</p>\n</font>","source":null,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>SharkNinja Creative Chief Hire Should Help Innovation Flywheel -- Market Talk</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nSharkNinja Creative Chief Hire Should Help Innovation Flywheel -- Market Talk\n</h2>\n\n<h4 class=\"meta\">\n\n\n<div class=\"head\" \">\n\n\n<div class=\"h-thumb\" style=\"background-image:url(https://static.tigerbbs.com/150f88aa4d182df19190059f4a365e99);background-size:cover;\"></div>\n\n<div class=\"h-content\">\n<p class=\"h-name\">Dow Jones </p>\n<p class=\"h-time\">2025-02-12 00:48</p>\n</div>\n\n</div>\n\n\n</h4>\n\n</header>\n<article>\n<font class=\"NormalMinus1\" face=\"Arial\">\n<p>\n     1148 ET - SharkNinja's latest C-suite hire is proof of its commitment to brand expansion and business growth, says Jefferies' Randal Konik in a research note. The company known for its blenders, vacuums and other home gadgets names Linus Karlsson as chief creative officer, effective March 3; he most recently served as CCO for IKEA. Konik says the Shark and Ninja brands have become recognizable and ones that consumers now trust across categories, which has allowed them credibility to expand into unexpected areas such as beauty. \"We see Karlsson as the latest addition of top-tier talent at SN that will likely drive SharkNinja's innovation flywheel, solidify its market leadership, and ensure sustained competitive advantage going forward,\" the analyst says. (denny.jacob@wsj.com; @pennedbyden) \n</p>\n<pre>\n \n</pre>\n<p>\n  (END) Dow Jones Newswires\n</p>\n<p>\n  February 11, 2025 11:48 ET (16:48 GMT)\n</p>\n<p>\n  Copyright (c) 2025 Dow Jones &amp; Company, Inc.\n</p>\n</font>\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"LU2242644610.SGD","symbol_name":"Fidelity China Innovation A-ACC-SGD","start_time":0,"source_url":"https://dowjonesnews.com/newdjn/logon.aspx?AL=N","article_id":"2510334906","we_media_id":"106","thumbnails":[],"rights":null,"url":"https://stock-news.laohu8.com/highlight/detail?id=2510334906","pubTimestamp":1739292480,"columns":[],"sourceInfo":null,"weMediaInfo":{"media_name":"Dow Jones","introduction":"Dow Jones publishes the world’s most trusted business news and financial information in a variety of media.","home_visible":0,"id":"106","head_image":"https://static.tigerbbs.com/150f88aa4d182df19190059f4a365e99"},"summary":"1148 ET - SharkNinja's latest C-suite hire is proof of its commitment to brand expansion and business growth, says Jefferies' Randal Konik in a research note. The company known for its blenders, vacuums and other home gadgets names Linus Karlsson as chief creative officer, effective March 3; he most recently served as CCO for IKEA. Konik says the Shark and Ninja brands have become recognizable and ones that consumers now trust across categories, which has allowed them credibility to expand into unexpected areas such as beauty. \"We see Karlsson as the latest addition of top-tier talent at SN that will likely drive SharkNinja's innovation flywheel, solidify its market leadership, and ensure sustained competitive advantage going forward,\" the analyst says. ","collect":0,"end_time":0,"defaultTopTitle":"","property":[],"viewcount":null,"language":"en","relate_stocks":{"LU2242644610.SGD":"Fidelity China Innovation A-ACC-SGD","SN":"SHARKNINJA INC","BK4191":"家用电器"},"translate_title":"SharkNinja创意总监的聘用应有助于创新飞轮——市场讨论","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"SN":0.9},"content_text":"1148 ET - SharkNinja's latest C-suite hire is proof of its commitment to brand expansion and business growth, says Jefferies' Randal Konik in a research note. The company known for its blenders, vacuums and other home gadgets names Linus Karlsson as chief creative officer, effective March 3; he most recently served as CCO for IKEA. Konik says the Shark and Ninja brands have become recognizable and ones that consumers now trust across categories, which has allowed them credibility to expand into unexpected areas such as beauty. \"We see Karlsson as the latest addition of top-tier talent at SN that will likely drive SharkNinja's innovation flywheel, solidify its market leadership, and ensure sustained competitive advantage going forward,\" the analyst says. (denny.jacob@wsj.com; @pennedbyden) \n\n\n \n\n\n  (END) Dow Jones Newswires\n\n\n  February 11, 2025 11:48 ET (16:48 GMT)\n\n\n  Copyright (c) 2025 Dow Jones & Company, Inc.","kind":"highlight","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":true,"code":"91000000","status":"200"}}}