2月12日上午消息,古茗控股有限公司(以下简称“古茗”)在港交所上市,股票代码为“01364.HK”,发行价为9.94港元。
古茗联合创始人戚侠在上市仪式上致辞:“自 2010 年在浙江开设第一家门店以来,我们在长期主义理念下,持续深耕下沉市场,通过有效的地域加密策略推动门店网络高质量扩张,并构建密切持久的加盟商关系。凭借丰富、稳定、高质量的产品,古茗广受消费者欢迎,持续提升在消费者中的品牌知名度,从而不断巩固在中国现制茶饮店市场的领先地位。未来,我们将继续秉承‘每天一杯喝不腻’的口号,不断提升产品质量和服务水平,加强产品创新,扩大品牌影响力,拓展市场份额。”
对于本次IPO的资金用途,古茗招股书中表示,所得资金预计将用于继续提升业务管理和门店运营的数字化;加强供应链能力和提升供应链管理效率;加强品牌建设和与消费者联系;持续推行地域加密策略,加强对加盟商的支持,并进一步建立紧密的加盟商团体;提升产品研发能力等。
责任编辑:江钰涵
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