太二酸菜鱼翻台率创5年新低,九毛九多品牌陷增长困局

Ofweek光电信息网
11 Feb

作为港股上市公司九毛九(9922.HK)旗下核心品牌,太二酸菜鱼(下称“太二”)近年来经营表现持续疲软。根据九毛九近期披露的2024年第四季度的运营情况,公司主力品牌太二在中国内地的翻台率(仅限自营)由2024年第三季度的3.6进一步下降至2024年第四季度的3.0,为2019年以来最低。另外2024年第四季度太二自营店的日均销售额也同比下滑18.3%。尽管太二仍在继续扩张,但公司在2024年下调...

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