正在财经原创组古茗终究难逃新茶饮“破发”魔咒。尽管有腾讯、美团龙珠等明星基石投资者的站台,二级市场对古茗的未来预期仍然悲观。在古茗上市48小时内,盘中最高跌幅一度跌近17%。究其原因,古茗年营收尚可且持续增长,但古茗2024年前9个月门店数量和GMV增速显著放缓、单店效益下降、加盟商流失。此外,加盟模式过度依赖加盟商,使得品牌方盈利模式单一,未来加盟模式将会迎来增速挑战,已经开设的店面则会有一部分...
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