** Shares of flooring supplies maker Floor & Decor Holdings FND.N rise as much as 4.7% to $102.49

** Brokerage Telsey Advisory Group upgrades stock to "outperform" from "market perform", raises PT by $25 to $115

** Believes housing turnover activity to grow as market is becoming conditioned to elevated mortgage rates

** However, sees lag between increased housing activity and flooring demand growth

** Expects company's sales to remain soft in short term but sees improved performance in 2025

** However, brokerage Wedbush downgrades stock to "neutral" from "outperform", cuts PT by $10 to $100

** Sees shallow 2025 demand recovery as company has no new product cycle and risk of mass deportations, tariffs; says stock has elevated valuation

** FND is expected to report Q4 results on February 20

** Seven of 26 brokerages rate stock "buy" or higher, 16 "hold" and three "sell"; with a median PT of $103.50- data compiled by LSEG

** FND fell ~10.6% in 2024

(Reporting by Neil J Kanatt in Bengaluru)

((Neil.JKanatt@thomsonreuters.com;))