上市破发,古茗难在哪儿?

市值水晶
13 Feb

文丨念云2025年2月12日,古茗在港交所挂牌上市,这家发源于浙江台州大溪镇的现制茶饮品牌,至此成为继奈雪的茶、茶百道之后的“新茶饮第三股”。首日发行价定在9.94港元,收盘却跌至9.3港元,跌幅6.44%,仍未摆脱新茶饮企业上市首日即破发的窘境。古茗过去数年的猛增势头有目共睹:截至2024年9月底,门店数超九千家,2023年的GMV达192亿元,行业排名仅次于蜜雪冰城。然而,行业内部竞争加剧、...

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