【花旗:百度广告收入下降但AI云意外强劲 搜索转型的负面影响或已触底 维持买入评级】百度公布的去年四季度营收下滑,ADR隔夜大跌。花旗在报告中称,百度人工智能云收入意外强劲,但是核心在线广告收入同比下降,部分抵消了这一增长;展望未来,生成式AI搜索转型的负面影响或已触底,搜索广告收入料从今年二季度开始逐步改善。花旗分析师Alicia Yap在报告中表示,百度管理层有信心预计,强劲的云势头将持续到2025年,运营利润率将有所提高。通过将DeepSeek集成到百度大模型平台千帆,百度认为它提供了更多种类的模型选择,以支持各种规模的企业。维持百度买入评级,ADR目标价维持139美元不变。

金融界
19 Feb
百度公布的去年四季度营收下滑,ADR隔夜大跌。花旗在报告中称,百度人工智能云收入意外强劲,但是核心在线广告收入同比下降,部分抵消了这一增长;展望未来,生成式AI搜索转型的负面影响或已触底,搜索广告收入料从今年二季度开始逐步改善。花旗分析师Alicia Yap在报告中表示,百度管理层有信心预计,强劲的云势头将持续到2025年,运营利润率将有所提高。通过将DeepSeek集成到百度大模型平台千帆,百度认为它提供了更多种类的模型选择,以支持各种规模的企业。维持百度买入评级,ADR目标价维持139美元不变。

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