昨日有消息称，近期茅台提高了公斤茅台（53度1000ml茅台酒）的打款价。即按照官方零售建议价3799元/瓶的9折（3419元/瓶）进行打款，这相比于此前供货价提价约22%。业内预计，去年公斤茅台的销量约数千吨；2025年茅台将适度增加公斤茅台的市场投放量。分析指出，此举有助于压缩渠道利润，提高茅台酒吨价，增厚茅台公司业绩，同时减轻对普茅（53度500ml茅台酒）的业绩压力。

　　当这一消息在市场上广泛传播时，贵州茅台官方却给出了截然不同的回应。中国酒业评论人肖竹青透露，贵州茅台酒销售有限公司董事长张旭与其交流时给予准确答复，暂时没有考虑公斤茅台酒提价。

　　分析人士认为，茅台作为白酒行业的领军企业，其每一次价格调整都备受市场关注，也必然会对行业产生深远影响。因此，茅台在提价问题上自然会更加审慎，充分考虑市场反应、消费者接受程度以及行业竞争态势等多重因素。

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