Release Date: February 21, 2025
For the complete transcript of the earnings call, please refer to the full earnings call transcript.
Q: Can you explain the market share recovery strategy and its effectiveness? A: Mike Veverka, CEO, explained that the focus shifted from cost per acquisition to reactivating existing players through paid advertisements. This strategy, tested since December, has shown promising results, particularly in January and February, and will continue to be refined for better market share recovery.
Q: What are the expectations for the Daily Winners loyalty program in terms of membership and EBITDA impact? A: Mike Veverka, CEO, noted that the program reached breakeven within six months, faster than expected. The focus is on maintaining low churn rates and expanding margins over time. The program's success in a low jackpot period suggests potential for accelerated growth with normal jackpots.
Q: How does the recent marketing strategy affect cost per lead and overall marketing efficiency? A: Mike Veverka, CEO, stated that the cost per lead has increased due to existing players being reactivated by ads, which skews the metric. The company is shifting to a percentage of TTV model for a more accurate representation of marketing efficiency.
Q: What is the impact of the Saturday Lotto price increase on revenue margins? A: Jatin Khosla, CFO, mentioned that the price increase is expected to uplift revenue by $300,000 to $400,000, assuming similar jackpot sequences and cycles as previous years.
Q: How does the shift to B2C acquisitions align with growth objectives? A: Mike Veverka, CEO, explained that B2C opportunities offer higher growth potential compared to B2B. The company is focusing on acquiring B2C businesses that align with their growth targets, particularly in the UK and North America.
For the complete transcript of the earnings call, please refer to the full earnings call transcript.
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