腾讯视频王娟:把剧集预算的10%-20%投向横屏短剧开发

南方财经网
Feb 21, 2025

  南方财经2月20日电,在首届中国电视剧制作产业大会上,腾讯在线视频副总裁王娟表示,腾讯视频将把剧集预算的10%-20%投向横屏短剧开发。“我们在剧集预算上将进一步精准和市场化,在过往项目投资和开发中,有10%-20%的预算比例属于低效投入,这部分我们将果断优化,减少低效作品的投资。优化下来的预算,将转移到横屏短剧的开发中去,同时积极布局竖屏微短剧,深耕精品横、竖屏短剧试验田,以巩固过去两年我们在这一领域的领先优势。”她说。

(文章来源:南方财经网)

Disclaimer: Investing carries risk. This is not financial advice. The above content should not be regarded as an offer, recommendation, or solicitation on acquiring or disposing of any financial products, any associated discussions, comments, or posts by author or other users should not be considered as such either. It is solely for general information purpose only, which does not consider your own investment objectives, financial situations or needs. TTM assumes no responsibility or warranty for the accuracy and completeness of the information, investors should do their own research and may seek professional advice before investing.

Most Discussed

  1. 1
     
     
     
     
  2. 2
     
     
     
     
  3. 3
     
     
     
     
  4. 4
     
     
     
     
  5. 5
     
     
     
     
  6. 6
     
     
     
     
  7. 7
     
     
     
     
  8. 8
     
     
     
     
  9. 9
     
     
     
     
  10. 10