Release Date: February 25, 2025
For the complete transcript of the earnings call, please refer to the full earnings call transcript.
Q: Can you provide details on the added value and pricing of your subscription service, and how many legacy members do you anticipate converting to subscriptions? A: Holger Bartel, Global CEO, explained that the membership is a 12-month subscription priced at $40 in the US, with similar pricing in other markets. Members receive exclusive offers, such as club-only deals and special events like member days. The conversion of legacy members is progressing as planned, with a significant number already converted by the end of last year. Advertisers continue to reach a growing audience, and those who switch to paid membership are more engaged.
Q: What are the differences in market conditions between North America and Europe, and how do they affect your business? A: Holger Bartel noted that the US economy is performing well, with affluent members continuing to travel. In Europe, there is more consumer hesitation, but this benefits Travelzoo by allowing them to offer exclusive deals. The post-COVID travel boom has subsided, which is advantageous for Travelzoo's business model.
Q: Can you discuss the engagement levels of members who haven't joined the club and what motivates them to convert? A: Holger Bartel stated that engagement levels among non-paying members remain stable. The company is on track to increase paying members by 50% by the end of Q1. Christina Ciocca added that additional benefits, such as lounge access for delayed flights and weekly giveaways, are motivating legacy members to convert.
Q: Why do you believe the weakness in Germany was a one-off event, and are there any marketing adjustments being made? A: Holger Bartel attributed the Q4 weakness in Germany to several factors, including delayed advertising revenue and political turmoil. These issues are not seen as a trend. Marketing expenses are being adjusted to promote the paid service, with increased spending planned for 2025.
Q: With expected revenue growth in 2025, will you increase growth investments, particularly in META and Jack's Flight Club? A: Holger Bartel confirmed plans to increase marketing spend in 2025 due to a successful member acquisition model. Revenue growth will support these investments, but META and Jack's Flight Club will continue to be developed with financial discipline, independent of overall revenue growth.
For the complete transcript of the earnings call, please refer to the full earnings call transcript.
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