【研报掘金|中金:予名创优品“跑赢行业”评级 第四季毛利率有望提升至46%以上】中金发表评级报告,预料名创优品第四季收入48.4亿元,同比增长26%;非国际财务报告准则净利润达8.1亿元,同比增长22%。考虑到名创优品高毛利率的海外业务(特别是海外直营业务)占比提升和IP产品占比提升,第四季毛利率有望提升至46%以上。渠道扩张方面,公司延续快速开店,特别是创新性尝试IP Land等大店陆续投入营运,为品牌带来外延增长和更高的品牌热度。至于海外市场方面,中金预计整体收入按年增长约45%,门店延续快速扩张,菲律宾、意大利及英国等国家均在快速开店,并推出哈利波特主题活动。该行对目标价为48.57港元,评级“跑赢行业”。

金融界
Feb 26, 2025
中金发表评级报告,预料名创优品第四季收入48.4亿元,同比增长26%;非国际财务报告准则净利润达8.1亿元,同比增长22%。考虑到名创优品高毛利率的海外业务(特别是海外直营业务)占比提升和IP产品占比提升,第四季毛利率有望提升至46%以上。渠道扩张方面,公司延续快速开店,特别是创新性尝试IP Land等大店陆续投入营运,为品牌带来外延增长和更高的品牌热度。至于海外市场方面,中金预计整体收入按年增长约45%,门店延续快速扩张,菲律宾、意大利及英国等国家均在快速开店,并推出哈利波特主题活动。该行对目标价为48.57港元,评级“跑赢行业”。

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