东盟观察丨Labubu引爆东南亚市场,中国潮玩如何应对出海新挑战?

21世纪经济报道
Feb 25, 2025

21世纪经济报道记者胡慧茵广州报道  今年春节档,《哪咤之魔童闹海》(即《哪咤2》)无疑是最耀眼的明星。截至2月23日,《哪咤2》全球票房已突破135亿元。从斩获百亿票房到登顶全球动画电影票房榜,全球网友们共同见证着《哪咤2》创造的一个又一个奇迹。近期,随着《哪咤2》陆续登陆澳大利亚、新西兰、美国、加拿大等海外电影大荧幕,“哪咤出海”成为了刷屏海外社交媒体的热门话题。  随着电影的热播,国外网友...

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