作为“燕窝第一股”，燕之屋（01497.HK）2024年业绩呈现“冰火两重天”：全年收入预计增长2%-7%至20亿-21亿元，但净利润同比下滑15%-25%，市值较上市初期缩水超三成。反差背后，是营销费用激增、研发投入薄弱、消费环境变化等多重挑战的集中爆发。2024年初燕之屋宣布巩俐成为其品牌全球代言人，同年5月，签约拥有巨大流量的青年演员王一博。但这种双代言人的模式需要巨大的投入，侵蚀了净利润。...
Source Link作为“燕窝第一股”，燕之屋（01497.HK）2024年业绩呈现“冰火两重天”：全年收入预计增长2%-7%至20亿-21亿元，但净利润同比下滑15%-25%，市值较上市初期缩水超三成。反差背后，是营销费用激增、研发投入薄弱、消费环境变化等多重挑战的集中爆发。2024年初燕之屋宣布巩俐成为其品牌全球代言人，同年5月，签约拥有巨大流量的青年演员王一博。但这种双代言人的模式需要巨大的投入，侵蚀了净利润。...
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