智通财经APP获悉，2月26日，名创优品(09896)召开全球合作伙伴大会，聚焦兴趣消费创新发展和全球渠道升级。名创优品集团董事会主席兼首席执行官叶国富表示，文化消费、文化出海是名创优品的发展方向，兴趣消费是名创优品的战略布局，以中国文化为底色的极致创新正在引领中国品牌、中国IP的全球化大发展。
名创优品集团全球副总裁兼首席渠道发展官寇维宣发布了年度渠道战略，2025年名创优品将着力构建MINISO LAND、旗舰店、主题店、常规店和快闪店等五层店态矩阵，将与全国各大商管紧密携手，全力推动“开好店、开大店”的战略目标，持续拓展优质门店，提升品牌影响力和市场竞争力。
大会上，名创优品与大悦城、合生商业、复地产业、永旺梦乐城、珠海万达、旭辉商业、世纪金源、融创服务、宝龙商业、富力集团等全国十大商管方共同启动了2025渠道战略，逾千位行业专家、全国百强商管和全球加盟商伙伴参加。
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