** Shares of wealth and investment company Voya Financial VOYA.N rise as much as 3.5%; last up 1.9% at $71.87
** Morgan Stanley upgrades VOYA to "overweight" from "equal-weight"; raises PT to $87 from $76, a 23.4% upside to stock's last close
** Brokerage says current valuation does not fully reflect VOYA's potential
** Adds that strategic initiates in 2025 should help VOYA meaningfully rebound from 2024
** Brokerage had downgraded VOYA to "equal-weight" in August amid concerns over deteriorating performance in its health solutions business
** Seven of 14 brokerages rate the stock "buy" or higher and seven "hold"; median PT is $81 - data compiled by LSEG
** As of last close, VOYA up 2.4% YTD
(Reporting by Arasu Kannagi Basil in Bengaluru)
((ArasuKannagi.Basil@thomsonreuters.com;))