金吾财讯 | 周大福(01929)一度涨逾5%，截至发稿，涨2.26%，报7.68港元，成交额6827万港元。消息面上，大和发表研报至，市场过份高估与老铺黄金之间的竞争忧虑，而且低估了周大福正在进行的品牌升级措施所带来的利好因素。其次，该行认为市场忽略了周大福的传统黄金系列HUA Collection正有潜力演变成独立品牌，从而释放重大价值。另外，该行认为周大福先前的快速店铺扩张策略正急剧逆转，料净利润或于2024财年下半年触底。最后，该公司股价仍被严重低估。该行将周大福的评级由“跑输大市”升至“买入”，目标价由7港元上调至11港元，相信集团的盈利能力及估值正逐步回归平均值。
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