奢侈品与商场的关系,强绑定但又充满变数。近日,北京商报记者走访发现,开业近20年的乔治·阿玛尼、安普里奥·阿玛尼以及杰尼亚北京华贸中心门店均已关闭,巧合的是他们在一墙之隔的北京SKP均设有门店。近年来,不少奢侈品品牌都在调整门店,关店和升级同步进行着,慎重挑选新商业体或升级存量门店。现阶段,奢侈品市场整体面临过度供应的问题,门店选址趋向集中化与稀缺性,在少数核心商圈开“店王”或地标性店铺更符合...
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