简单的新茶饮,不简单的古茗

Ofweek维科网
05 Mar

新茶饮越来越卷,古茗如何破局?作者/无垢者出品/新摘商业评论2月12日,古茗在港交所挂牌上市,它是继奈雪的茶、茶百道之后的“新茶饮第三股”。古茗的发展策略不同于前两个品牌,它更强调供应链,古茗创始人王云安曾经直言,供应链没覆盖到的地方古茗不会进,这导致古茗目前仍有19个省份未进入,市场范围只覆盖了南方地区。这个有些“另类”的策略,让古茗加盟商2023年的单店经营利润达到了37.6万元,加盟商单店...

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