花朵财经观察出品撰文丨华见新茶饮赛道似乎讲不出太多新故事了。2025年的新茶饮行业,正处于“内卷加剧”与“创新乏力”的夹缝中。尽管此时的市场规模即将冲破2000亿元,但闭店狂潮也裹挟而来,2024年倒下超14万家门店创下了历史新高,“跑马圈地”变成了“存量竞争”。在这样的背景下,谋求上市成为了行业心照不宣的“渡劫”手段。今年以来,古茗、蜜雪冰城纷纷赴港上市,一家没能逃出首日破发魔咒,一家成为“港股...
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