智通财经APP获悉，周四，爱奇艺(IQ.US)涨逾3%，报2.403美元。消息面上， 3月5日，爱奇艺在云南西双版纳举办效果广告客户大会，正式推出全新升级的广告投放平台 "奇炬"。该平台以AI技术为核心驱动力，深度整合 "长视频 + 微短剧" 双生态资源，构建起覆盖创意生产、精准投放、效果优化的全链路智能营销体系，为广告主提供品效协同的一站式解决方案。该平台的推出标志着爱奇艺从内容平台向智能营销生态服务商的战略升级，为数字广告行业探索出一条技术驱动、生态赋能的品效协同新路径。
爱奇艺副总裁王瑞阳表示，奇炬平台通过技术迭代与生态融合，正在重构广告行业的 "人 - 货 - 场" 关系。未来将持续升级广告大模型，深化长短内容协同效应，致力于成为品牌实现商业增长的核心引擎。平台目前已覆盖微剧、电商、网服等重点行业，技术渗透率达 80%，预计年内将服务超5万家广告主。
Disclaimer: Investing carries risk. This is not financial advice. The above content should not be regarded as an offer, recommendation, or solicitation on acquiring or disposing of any financial products, any associated discussions, comments, or posts by author or other users should not be considered as such either. It is solely for general information purpose only, which does not consider your own investment objectives, financial situations or needs. TTM assumes no responsibility or warranty for the accuracy and completeness of the information, investors should do their own research and may seek professional advice before investing.