贝壳-W:存量市场王者 居住成长新星

申万宏源研究
Mar 08, 2025

投资要点:贝壳简介:创业垂统、纵横捭阖,国内最大的房产交易和居住服务平台。2001 年以链家品牌切入经纪赛道,2008 年楼盘字典诞生,2011 年推出ACN 网络,2015 年开启并购扩张,2018 年启动贝壳平台;2023 年升级“一体三翼”战略,一体”为房产交易赛道,“三翼”包括整装、惠居和贝好家赛道。截至2023 年末,贝壳拥有门店43,817 家,经纪人42.77 万名,全年总交易额达...

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