2025年的3月,中国现制茶饮行业正经历着前所未有的资本躁动。当蜜雪冰城以"雪王"IP打破港股破发魔咒时,另一家成立仅7年的品牌——霸王茶姬,也因中国证监会披露其赴美IPO备案而成为焦点。iiMediaResearch(艾媒咨询)数据显示,预计未来几年中国新式茶饮市场规模将维持小幅但稳定的增长态势,到2028年有望突破4000亿元。在此背景下,霸王茶姬选择此时冲刺美股,不仅折射出新茶饮企业对资本...
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