燕之屋利润下滑,营销失灵,市场信心动摇

中金在线
10 Mar

“燕窝第一股” 燕之屋 (01497.HK)近日发布2024年业绩预告,预计全年净利润同比下降15%至25%,至1.587亿元至1.798亿元。这一数据不仅打破了燕之屋自2020年以来的增长势头,更直接引发了 资本市场 的信心危机。自消息发布后的两个交易日内,燕之屋股价大跌7.1%,较2023年底上市时的市值已蒸发近三成。在市场竞争加剧、营销费用高企、供应链升级成本上升的多重压力下,燕之屋的高增长...

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