年轻人不买奈雪的茶,可能不是因为穷

每日资本论
12 Mar

净利暴跌4500%!当年轻人放下奶茶杯的那一刻,他们抛弃的从来不止是一杯饮料。这考验整个行业对消费本质的理解。文/每日资本论“新茶饮第一股”嗅到冰凉的气息。3月7日,新茶饮行业明星企业奈雪的茶控股有限公司(下称,奈雪)发布了一份令市场哗然的业绩预告:2024年全年预计收入48亿至51亿元,同比下滑1.2%-7%;经调整净亏损高达8.8亿至9.7亿元,净利润同比暴跌4500%-4741%。股吧里部分...

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