智通财经APP讯，宝胜国际(03813)公布2024年业绩，营业收入约184.54亿元，同比减少8%;毛利约63.09亿元，同比减少6.6%;公司拥有人应占溢利约4.915亿元，同比增长0.2%;每股基本盈利9.48分，建议末期股息每股1港仙及特别股息每股1港仙。
公告称，营收减少主要是由于店铺客流量大跌近三成导致同店销售明显下滑，拖累整体销售。
尽管实体店铺客流波动，该集团继续推进精致化零售策略，动态管理店铺组合及优化店效，持续提高直营实体店的销售转换率。与此同时，集团凭借不断提升的全渠道实力，秉持高度敏捷灵活的决策模式，不畏中国大陆高度竞争的电商环境，全渠道销售表现稳健-集团B2C公域及私域流量渠道均表现优异，当中抖音直播销售取得翻倍增长，部分舒缓线下零售渠道面临的压力。
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