智通财经APP获悉，蜜雪集团(02097)涨超8%，盘中高见430港元再创上市新高，较招股价202.5港元已翻倍，总市值突破1600亿港元。截至发稿，涨8.49%，报426.8港元，成交额8.04亿港元。
消息面上，东吴证券认为，蜜雪集团核心的价值不在于“茶饮赛道”，而在于“蜜雪在赛道内的统治力”，蜜雪国内40000+家店，而其他茶饮品牌基本上在3000-9000家店，和蜜雪具有断层式差距。“能开出店”意味着加盟商在这个品牌能赚钱，基于这个基础，蜜雪过去两年平均每年开店达7000家，这也是蜜雪品牌统治力的一个体现，如果品牌力不够强，就没有办法持续开店，且达到这个店数水平，统治力强的品牌，有望享有更高估值。
此外，“雪王”这个IP的国民级程度也是在现制饮品中遥遥领先的，抖音上#蜜雪冰城话题讨论次数达435亿次，包括雪王IP的二创和MEME传播程度，是断层领先其他品牌的。东吴证券表示，蜜雪集团作为平价现制饮品龙头，自建端对端全流程供应链体系打造核心壁垒，IP化品牌营销塑造品牌心智。公司以加盟模式深耕下沉市场，推进品牌出海，持续巩固行业地位。该行认为蜜雪集团的核心优势是品牌势能和在平价现制饮品市场的统治力，且在出海方面值得期待。
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