从奈雪的茶、霸王茶姬看新茶饮,副品牌成新发力点?

新京报
14 Mar

伴随越来越多的新茶饮企业上市,“副业”逐渐成为新的发力点。3月12日,奈雪的茶发布全新店型“奈雪green”,提供4款轻食能量碗及多款全新饮品。3月初,霸王茶姬旗下新副品牌“第二杯茶”首店在上海开业。此前,茶颜悦色推出过“小神闲茶馆”“古德墨柠”等子品牌。  如今,新茶饮行业竞争进入白热化阶段,一些品牌发展遇到瓶颈,开设副品牌,抢夺消费者,正成为新发力点。业内人士称,轻乳茶等品类的热度不似从前,...

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