2024年,全球高端啤酒巨头百威亚太交出了一份不尽如人意的成绩单。全年收入、股权持有人应占溢利、销量等关键财务数据均出现下滑,而中国市场更是成为其业绩滑坡的“重灾区”。在这一背景下,百威亚太宣布换帅,任命程衍俊为新任CEO,接替任职7年的杨克。此次人事调整背后,是百威亚太对中国市场的重新审视,以及对未来战略布局的调整。本文将深入剖析百威亚太在中国市场的困境、新管理层面临的挑战,以及其高端化战略的...
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