火锅第一股,亏的快退市了

深蓝财经
Mar 13, 2025

来源 | 深蓝财经撰文 | 王鑫“为什么四川没有呷哺呷哺?”在某书上,一位美食博主抛出灵魂之问后直言:“味道确实很普通”。这一评价,道破了呷哺呷哺在四川市场折戟的真相。作为火锅大省,四川拥有全国最多的火锅店(超6万家),本地人对外地火锅的包容性也较高。尽管呷哺呷哺旗下的高端子品牌“凑凑”曾试图进军成都,但2024年初两家门店全部关停,宣告了其入川计划的失败。四川市场的失利在一定程度上预示了呷哺呷哺...

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