文/元知2024年,安踏体育交出了一份看似稳健却又饱受质疑的成绩单。全年708.26亿元的营收相比上一年的623.56亿元确有增长,并且净利润显著上涨,可从资本市场的反应来看,投资者似乎对此并不买账。FILA增速的持续低迷正像一块绕不开的心病,使得安踏一度荣光的多品牌“神话”面临不小挑战。主品牌增长乏力、消费者结构变迁,以及整体行业竞争格局的变动,都让安踏的所谓“第二个黄金十年”显得并不那么平坦。...
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