巩俐王一博带不动,74岁王石救场?燕之屋推出528元一碗“总裁燕窝”,能否拯救失速的“燕窝第一股”?

搜狐新闻
Mar 19, 2025

万科创始人王石的一则代言广告,将燕窝行业再次推上风口浪尖。3月18日,燕之屋高调官宣王石为品牌代言人,推出“全球首款男人的燕窝”——总裁碗燕。这款定价3168元/盒(6碗装)、单碗528元的高端产品,迅速引发“收割富人”“智商税”等争议。而这场营销狂欢背后,是燕之屋作为“燕窝第一股”面临的增长困境:净利润五年来首降、股价腰斩、重营销轻研发模式遭质疑。当女性市场增长乏力,燕之屋将目光投向“高净值男性...

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