小牛电动逆势增长,营收同比增超70%,如何接招出海路上的“明礁暗涌”?

美股研究社
18 Mar

整理 | 美股研究社2024年,中国两轮电动车市场在政策调整与消费疲软的双重压力下陷入“寒冬”。在这样一个"红海"市场中,小牛电动却交出了一份令人侧目的成绩单,核心指标均超行业均值。这组数据的背后,折射出行业竞争逻辑正在发生深刻变革。当传统巨头雅迪、爱玛深陷"价格战"泥潭时,小牛电动凭借高端定位实现了差异化突围。这种反差印证了市场的判断:"中国电动两轮车市场正在经历从'规模驱动'向'价值驱动'的...

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