卷不过“雪王”的低价就卷品质!喜茶携手多个乳业大咖差异化突围

新民周刊
20 Mar

喜茶通过提升奶茶原料品质,进而提高整体奶茶价格,实则在有意规避与蜜雪冰城的价格竞争。2025年3月19日,喜茶正式对外宣布,与国家母婴乳品健康工程技术研究中心(以下简称“国家母婴研究中心”)达成战略合作,共同设立行业首个乳品创新坊。与此同时,该乳品创新坊的首项研究成果——通过无抗无激素产品认证的源牧3.8牛乳也同步推出。此次喜茶与国家母婴研究中心的携手,是基于科研创新驱动乳品原料品质升级的深度探索...

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