【券商聚焦】东方证券维持快手(01024)“买入”评级 看好快手可灵卡位

金吾财讯
17 Mar

金吾财讯 | 东方证券研报指,快手(01024)多模态视频生产工具带动内容生态新周期可期,关注优秀技术+产品。纵观多个技术周期,技术平权趋势下内容创作门槛的持续下降,带动新平台新流量的发展。因此站在AI新周期“技术-社区-商业化”的叙事逻辑下,该行判断随着技术持续提升、算力成本持续下降,将带动多模态视频生产工具大规模使用,内容生态将在现有量级基础上进一步指数级提升,形成下一代内容生态。站在该时点,现阶段谁更具备进入下一周期的可能性且持续领先?以下为该行认为权重较高的因素:1)技术领先;2)具备数据资源优势;3)有相应内容社区生态可供应用迭代。该行认为快手(可灵)在该逻辑下的卡位和当前领先优势值得市场重视。该行认为,可以持续关注视频生成模型的技术迭代,以及可灵在其中的竞争优势和领先性,此外关注AI赋能现有业务。维持24-26年公司经调整归母净利润为176/201/247亿元,采用PE估值法,维持此前给予公司25年15x PE估值,25年公司经调整净利润201亿元,对应合理价值为3,017亿CNY,折合3,269亿HKD(港币兑人民币汇率0.923),目标价75.96港元/股,维持“买入”评级。

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