腾讯新闻《潜望》作者 晓尧编辑 刘鹏高端燕窝不好卖了。曾经风光无限的“燕窝第一股”的燕之屋(01497.HK)业绩暴雷:其公开披露的年报数据显示,2024年全年净利润为1.6亿元,同比下滑24.18%,这也是燕之屋净利润近5年来首次出现负增长。在交出尴尬业绩几天后,3月18日,正在大力推行“年轻化”战略的燕之屋高调官宣万科集团创始人王石,成为其最新产品--“全球首款男人燕窝”总裁碗燕的品牌代言人。...
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