国内消费品普遍遭遇的渠道流量迁移困境和价格战压力,在啤酒行业亦如出一辙。而长期处在国内啤酒领域第一梯队的华润啤酒,在本次的年报发布中,就即时零售、户外饮用等新渠道场景孵化定制化产品,以及摆脱单纯靠控量控价的单一策略、跳出无底线促销价格战的尝试,给出了阶段性的解题思路。新渠道、新场景、新区域市场带来增长前景3月18日,华润啤酒发布2024年年报。披露公司去年综合营业额为386.35亿元,未计利息及...
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